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Industries

SaaS, startups, e-commerce, agencies -
we know your numbers and your operations

Revenue recognition, burn tracking, COGS margins, utilization rates - every industry has its own financial language, whether you're a venture-backed startup or an established, profitable business. We speak yours.

SaaS
MRR · ARR · Churn
Startups
Burn · Runway · Raises
E-Commerce
COGS · Inventory · Tax
Services
Billing · Utilization · Margins
Industries we specialize in

Finance operations aligned to your business model

We work within the specific constraints of your industry's revenue model, compliance needs, and financial metrics. Generic accounting misses what matters most - here is how we approach each vertical.

SaaS & Subscriptions

SaaS & subscription businesses

Most SaaS companies outgrow their accounting setup before they realize it. Cash-basis books understate deferred revenue, ARR gets calculated outside the accounting system, and investors see numbers that don't reflect the actual subscription model. We build the financial foundation that holds up at every funding stage.

Common friction points
"Investors asked for deferred revenue schedules and we had none - everything was on cash basis."
"Our ARR dashboard doesn't match our P&L and I can't explain why."
"We have annual contracts but we're still booking revenue when cash hits."
Metrics we track
MRR / ARR Churn rate Net revenue retention CAC payback Burn rate Runway Deferred revenue Gross margin
What we handle
ASC 606 revenue recognition for subscriptions and annual contracts
Deferred revenue schedule build and monthly reconciliation
ARR, MRR, and churn integrated into financial reporting
Stripe, Chargebee, or Recurly reconciliation to the GL
Burn rate monitoring and runway forecasting
Board reporting packages and investor-ready financials
Due diligence data room preparation for fundraising
Typical engagement

Accounting + Controller for the close and reporting layer, with Fractional CFO added as the company approaches a fundraise or needs board-level financial leadership. Most SaaS companies start with Accounting + Controller once MRR passes $50K and add CFO support as Series A approaches.

Startups & Venture-Backed

Startups & venture-backed companies

Early-stage companies that set up their accounting correctly move faster and raise cleaner. Those that don't spend months in cleanup before every due diligence process. We get the foundation right from day one - chart of accounts, accrual basis, equity tracking - so your books tell the same story your pitch does.

Common friction points
"The investor asked for a data room and we realized our books were a mess."
"We have a cap table but it's not reflected anywhere in our accounting."
"Our board wants monthly reporting and we've been giving them quarterly estimates."
Metrics we track
Burn rate Runway Headcount cost Equity dilution Cash position Revenue growth Gross margin
What we handle
Accrual-basis accounting and chart of accounts built for investors
Cap table and equity compensation (409A, options, SAFEs) accounting
Due diligence preparation and data room financial support
Board reporting packages with variance commentary
Financial modeling and scenario planning for fundraise
Cleanup of pre-funding books before investor diligence
R&D and departmental cost allocation
Typical engagement

Often starts with Cleanup to fix pre-funding books, then transitions into Accounting + Fractional CFO for ongoing operations, board reporting, and fundraise support. Getting the foundation right before the raise - not during - gives you control over the timeline and the narrative.

E-Commerce & DTC

E-Commerce & direct-to-consumer

E-commerce accounting breaks down fast when transaction volume scales. Shopify payouts don't match revenue. COGS is estimated, not tracked. Sales tax across states is an afterthought until it isn't. We handle the volume and complexity so your margin picture is accurate and your close doesn't take three weeks.

Common friction points
"Our Shopify and Amazon revenue doesn't reconcile to what's in QuickBooks."
"We don't actually know our true gross margin because COGS is a guess."
"Sales tax has been ignored and now we have nexus in five states."
Metrics we track
Gross margin by channel COGS % Inventory turnover Return rate AOV Contribution margin Ad spend ROAS
What we handle
Multi-channel revenue reconciliation (Shopify, Amazon, wholesale, retail)
COGS tracking and inventory cost accounting
Marketplace fee and payment processor reconciliation
Sales tax nexus tracking and compliance support
Gross margin and contribution margin by channel and SKU
Returns, chargebacks, and refund accounting
3PL and fulfillment cost reconciliation
Typical engagement

Accounting handles the high-volume close and COGS tracking. Controller adds margin analysis and oversight. Operational support often runs alongside to connect Shopify, inventory tools, and QuickBooks cleanly.

Services & Professional Firms

Agencies, consulting, healthcare & service businesses

Service businesses - agencies, consulting firms, medical practices, and creative studios - share a common challenge: revenue timing and profitability are hard to see clearly. Retainers get recognized when invoiced, not when earned. Project margins are unknown until after delivery. We build the reporting infrastructure that shows what's actually profitable, regardless of how you bill.

Common friction points
"We have no idea which clients or projects are actually profitable."
"Revenue looks healthy but we're always short on cash - the timing doesn't make sense."
"Contractor payments are everywhere and nobody knows what's been 1099'd."
Metrics we track
Gross margin per client Utilization rate Revenue per head WIP balance Project profitability AR days Overhead ratio
What we handle
Project-level and client-level profitability tracking
Retainer, milestone, time-and-materials, and fee-for-service billing reconciliation
Work-in-progress (WIP) tracking and revenue recognition
Contractor payment tracking, classification, and 1099 compliance
AR management and collections support
Utilization and capacity reporting
Overhead allocation and service-line margin analysis
Insurance reimbursement tracking and payer mix analysis (healthcare)
Typical engagement

Most service firms start with accounting and add controller services for client-level margin reporting. CFO engagement typically triggered by scaling headcount, fundraising, or planning an acquisition.

Working together

From kickoff to clean books on a consistent cadence

1

Kickoff

Short call to walk through your scoped proposal, introduce your team, and align on first-month priorities tuned to your industry.

2

Systems & cleanup

We audit your books, fix historical issues, connect your tools, and build the chart of accounts your industry needs.

3

Ongoing operations

Monthly close, reporting, and advisory on a predictable schedule so you have clear visibility into where you stand.

Questions

Common questions about industry-specific work

Ready to work with a team that understands your business?

Book a call and we will assess the fit. No commitment, no pressure.

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