Keep the books current and close each month with confidence.
We take ownership of the agreed accounting work, reconciliations, and month-end process so leadership, the controller, and the CPA have a more dependable financial foundation.
Real things founders and operators tell us on the first call. If one sounds like you, that's where we start.
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I'm doing the books myself and it's eating my weekends.
Founder, SaaS
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Our numbers look different every month and I can't tell why.
CEO, E-Commerce
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We're still on cash basis and investors want accrual financials.
Founder, Fintech
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Our bookkeeper quit mid-year and left no documentation.
COO, Professional Services
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We don't know if we're actually profitable. Revenue is up but margins aren't clear.
CEO, Services
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We're growing fast and the books haven't kept up with us.
Founder, Marketplace
That's exactly what we fix.
What the engagement connects
The accounting work runs across four parts. We take on the ones in scope and keep the handoffs between them clear.
Source systems
Banks, cards, payroll, billing, expense tools, payment processors, and the other platforms the activity comes from.
Recurring accounting
Transactions, reconciliations, payables, receivables, payroll entries, accruals and schedules, based on the agreed scope.
Monthly close
A documented process with ownership, review, open-item tracking and a target completion date.
Reporting
Financial statements and the supporting information behind them, organized for leadership and outside providers.
What is in scope
Scope is agreed before we start. The items below represent the full range, not every client needs every item. How we handle revenue, COGS, and reporting adapts to your model: SaaS, e-commerce, services, or mixed.
Transaction coding & reconciliation
Every transaction coded, every account reconciled to statements.
Chart of accounts for your model
Structured for SaaS, e-commerce, services, or mixed.
Monthly financials & burn rate
P&L, Balance Sheet & Cash Flow delivered every month.
Revenue recognition & accruals
Deferred revenue, COGS, and accruals handled correctly at close.
AP, AR & collections support
Expenses auto-imported, AR aging tracked, overdue invoices flagged each close. Active collections as an add-on.
Payroll reconciliation & COGS
Payroll reconciled to provider, COGS tied to purchases and sales.
Platform, bank feeds, and payment tools connected and reconciled, so data flows in without manual entry.
A clean monthly close, delivered on schedule
Reconciled books, monthly financials, and the supporting detail your CPA and investors expect, on a predictable cadence.
What you receive depends on the scope we agree together. This is a typical shape, not a fixed list.
Where every revenue dollar wentOne dollar of revenue, split into the cents that went to each kind of cost and the cents you kept. It answers what a margin percentage does not: which costs are actually taking the money.Built from the closed ledger, every share tied to accounts you can open.
The client portal, shown with sample data.
Real outcomes from real engagements
A look at recent engagements, the problem each client came in with, and what changed.
Leadership wanted real weekly, monthly, and quarterly reporting, but the finance model was running about two months behind, had no transaction-level ledger feeding it, and the core reports were kept by hand. The numbers could not be trusted in time to make decisions.
The outcome
One model now rebuilds from live accounting data into a weekly cash view, monthly statements with budget versus actual, and a quarterly board pack, all tied back to the books. The monthly refresh is a routine, not a rebuild. The work also surfaced that most of the company's receivables were past due, which became the top near-term cash priority.
Consumer / DTCGrowth-stage · live QuickBooks data
The problem
The company had no reliable forward view of cash. The existing forecast ran on broken formulas and stale data, and could not answer the basic question of how much cash would be on hand in the coming weeks.
The outcome
A live cash forecast now pulls invoice and bill level detail straight from the accounting system, with realistic payment timing built in and every number tied back to the books. Leadership sees a rolling 13-week cash position and plans around it, instead of guessing.
Accounting FAQ
What accounting software do you use?
We work with QuickBooks Online, Xero, Stripe, Gusto, Ramp, Bill, Brex, and most major cloud platforms. We adapt to whatever you are currently using, or help you migrate to a better-fit system.
How quickly can we get started, and what does onboarding look like?
Most engagements are up and running in days, not weeks. We connect your accounting platform and integrations, confirm the chart of accounts structure, review any open items from prior periods, and run the first close at the end of that month. If there is a cleanup requirement, we scope and price that separately before starting, you are not paying ongoing fees on top of books that still need fixing. No long lead time, and you will know exactly what happens and when before we begin.
Do you handle payroll?
We do not run payroll directly. You will use a payroll provider like Gusto, Rippling, or Deel. We reconcile payroll entries into your accounting system and ensure everything ties to your bank statements.
Should I use cash or accrual accounting?
We prepare financials on an accrual basis by default, revenue recognised when earned, expenses matched to the period they relate to. This is what investors, lenders, and acquirers expect to see and what gives an accurate picture of how the business is actually performing. Cash basis records only when money moves, which can work for very early-stage companies with minimal complexity, but most clients transition to accrual as they approach their first raise or begin signing recurring contracts.
What happens if my books are already behind or messy?
That is not a blocker. We assess the current state during onboarding and scope any cleanup work as a separate one-time project with a fixed price. Once the books are clean, we move into ongoing monthly accounting. You will know the total cost before any work begins, and we will not start the ongoing engagement on top of books that are not ready.
What does the monthly close involve, and how do I know the numbers are accurate?
The close follows the same documented checklist every month: bank and credit card statements imported and matched, ACH and payment processor feeds reconciled, payroll entries posted and tied to provider reports, accruals and adjustments applied, and all accounts balanced before the period is finalised. Every account is reconciled to source, bank, credit card, payroll provider, before the books are closed. All adjustments are documented and reviewable. You can see how every number was derived, not just trust that it is correct.
How often will I receive financial reports?
Monthly by default, P&L, Balance Sheet, and Cash Flow Statement delivered after each close on a predictable schedule. For earlier-stage companies with lower transaction volume, a quarterly cadence can make more sense and is priced accordingly. Either way, you always know when reports are coming and what they will include.
Will I have a dedicated contact?
Yes. You have a dedicated senior contact who knows your business and is the primary person on your account. They are supported by our wider team, so continuity is maintained if anything changes. You will not be handed off to a junior person after onboarding. We reply quickly. For time-sensitive items, flag it as urgent and we prioritise it.
Do you handle tax filing, and how do you work with my CPA?
We do not file tax returns, we are not a licensed CPA firm and do not conduct audits or attest work. What we do is maintain your books in a clean, accrual-basis state your CPA can work from directly. We coordinate with them before their deadlines, share the records they need, and answer any questions about the numbers. Most clients keep their existing CPA relationship alongside our engagement. If you need a referral, we can point you to one.
Do you replace my existing bookkeeper or accountant?
That depends on your situation. Finsightic can own the recurring work, share responsibilities with an internal team, or take a defined portion of the close. If your current bookkeeper is handling the work correctly, we can take on the controller or CFO layer above them. If the books are unreliable or the close is inconsistent, it usually makes more sense for us to own the full accounting engagement so quality and ownership are clear. We will give you an honest assessment during the discovery call.
Yes, and most clients do as they grow. Because it is the same team throughout, there is no re-onboarding, your controller or CFO starts with a full understanding of your books, your business, and your history. You can add services at any point without starting over.
What are the commercial terms, contracts, fees, data ownership?
Engagement terms, including length, notice, and how scope can change, are set out in your proposal, with no penalties for scaling up, down, or pausing. There is no separate onboarding fee; setup work is covered in the first month. If a significant cleanup is needed before ongoing work can begin, that is scoped separately with its own fixed price. Your accounting software account belongs to you, we work within it and do not hold your data separately. If we end the engagement, the books stay with you exactly as they are.
Do you handle e-commerce and inventory businesses?
Yes. We reconcile Shopify, Stripe, and Amazon payouts against your bank and card feeds, and set up COGS and inventory accounting so your margins are accurate, not just your top line.
Can you support multiple entities?
Yes. We handle multi-entity accounting, intercompany transactions, and consolidations, so each legal entity stays clean and the group view ties out. This is common for holding companies, real estate portfolios, and groups with an operating company.
We just incorporated, can you set everything up from scratch?
Yes. Our Foundations setup gets you right from day one: business accounts, a chart of accounts built for how you actually operate, your accounting and payments stack, and a repeatable monthly close.
Do you handle operations too, or only finance?
Both. Many clients pair accounting with Operational Support, process, systems, and back-office, run by the same senior team, so finance and operations stay coordinated.
Some of the tools we work in
Build a financial foundation the business can rely on.
Get clean books and a monthly close you can stand behind. We reply quickly.
